Couse List – 企業管理學系

Undergraduate Courses

A0764 Introduction to Advertising (3/0): This course introduces the functions, categorical consumer psychology, media and creative planning of advertising as well as the practical operation of Taiwan’s ad field.

B0065 Operation Management (3/0): The purpose of this course is to introduce Operation Management techniques in a variety of management contexts, such as those of manufacturing and service industries. It aims to provide students with an analytical approach to economic problems of planning and controlling employees, materials, and machines.

B0071 Investments (0/3): The aim of this course is to help future investors sort out the various investments that are available and to develop the ability to identify the types of securities and assets most appropriate for a given portfolio.

B0109 Insurance (3/0): The purpose of this course is to provide basic knowledge of insurance. The content includes principle of insurance, risk evaluation, life insurance and property-liability insurance, etc. The students would have the ability to arrange their insurance policies after this course.

B0136 Consumer Behavior (0/3): This course analyzes the nature of consumer behavior, dynamics and patterns, environmental influences, individual differences, psychological processes, consumer and decision-making processes and behavior, and consumer analysis and marketing strategy.

B0154 Financial Statement Analysis (0/3): This course provides students with important analytical skills for evaluating and interpreting the financial position of a firm and assessing its future trends. Course content includes analyses of balance sheets, income statements, fund flows, and return on investment. Attention is also given to integrating modern financial concepts such as efficient capital markets, and statistical projection of earning using theories of financial statement analysis.

B0173 Commercial Law (0/2): This course examines company laws, check laws and related business laws.

B0260 Organization Behavior (3/0): This course analyzes current concepts of human behavior as applied to the organization. Topics include anthropological, psychological, and sociological approaches to identifying and solving human aspects of business decisions. Class presentations involve using OB concepts for developing and improving interpersonal skills.

B0302 Economics (2/2): This course covers two main topics: (A) The microeconomic economy, including the price and theory of supply and demand, analysis of consumer acts, theory of production, structure of cost, market structure, and the supply and demand of production factors; and (B) Macroeconomics as the study of national income and the determination of rules for greater income equality.

B0558 International Human Resource Management (0/2): This course focuses on the connection between corporate strategies and the effective management of human resources, which may require differing policies across countries. The course is based on the notion that competitive companies and economies require appropriate structures, policies, and strategies for managing their employees. Students will learn about the field of international human resource management and understand its relevance in work organizations.

B1366 Wealth Management (0/2): The course provides related knowledge and information about security investment and financial planning. The contents include essentials of financial planning, the preparation and analysis of family financial statements, cash flows management, time value of money, housing planning, child raising and education planning, retirement planning, investment planning, tax planning, and multi financial planning.

M0001 Retail Management (3/0): The purposes of this course are to let students understand various issues related to Retailing Management and the current status of Retailing Industry.

M0003 Human Resource Management (0/3): This course provides a comprehensive overview of HRM from an upper management perspective. Topics covered include strategic human resource planning, development of human resources, staffing for long-range performance, appraisal, compensation, and labor relations.

M0015 Human Relations (3/0): The purpose of this course is to show how you can become more effective in your work and personal life through knowledge of and skills in human relations.

M0086 Business Essentials (3/0): This is an introductory course designed for both business and non-business majors. By taking this course, students will learn key concepts and disciplines of business and its environment, management and organization, people and production, marketing, finance, risk management, and multinational business.

M0142 Marketing Management (3/0): This is an analytical, managerial-oriented course emphasizing decision-making in the functional area of marketing. Course content includes analyzing marketing opportunities, researching and selecting target markets, developing marketing strategies, planning marketing programs and organizing, implementing and managing marketing initiatives.

M0271 Financial Management (3/0): This course analyzes the underlying theory, principles and techniques used in financial management to maximize the value of the firm. Topics explored include discounted cash flow analysis, risk and return measurement, capital budgeting, the cost of capital, capital structure theory and leverage policy, dividend policy, long-term financing policy, working capital management, financial statement analysis, mergers, holding companies, and multinational financial management.

M0286 Project Management (0/3): This course introduces the fundamental concepts and elements of project management. The course also exposes students to various control aspects of project, such as requirement management, request for proposal, project proposal, scheduling, project-based organization, cost control, and resource management. Students are expected to gain the knowledge and skills in managing projects that are necessary for seeking employment opportunities.

M0344 Data Processing (2/2): This course is designed to introduce concepts, software, and applications related to data processing.

M0348 Management Information System (0/3): This course teaches students about the emerging role of information systems in business. It covers people, organizations and management, information technology concepts, MIS in practice, building management information systems, and MIS management.

M0375 Management Psychology (3/0): This course is the first in a series of human-oriented courses that introduce students to the principles of managing people. In this course, learners will learn basic organizational theories, group dynamics, motivation, leadership, individual differences and so on. All students need to be aware of how people behave to be able to provide the best working environment. This course will teach students the basics of human organizational behavior, as well as establishing a framework for further managerial studies.

M0382 Management Science (0/3): This course provides quantitative methods of management science with applications to economic, industrial and managerial problems. Topics covered include linear algebra, mathematical programming, decision-making under risk, inventory control, queuing theory, game theory, and simulation.

M0405 Management (0/3): The course offers students not only theories that guide managerial activities but also illustrations and examples of how and when those theories do and do not work in both small and large businesses as well as in nonprofit organizations.

M0477 Quality Management (0/3): This course provides comprehensive coverage of quality management concepts. Topics covered include quality-improvement techniques, control chart sampling plan systems, quality costs, and total quality management.

M0495 Sales Promotion Marketing (0/3): This course explores promotion management, which is one of the four Ps (marketing mix) that deal with integrated marketing communication (IMC), promotion tactics, advertising effects, and pricing management.

M0496 Service Marketing (0/2): This course focuses on the service sector to introduce means of marketing services effectively. Course content consists of understanding services, tools for service marketers, challenges for management, and formulation of strategies.

M0517 Statistics (2/2): This course teaches basic concepts of statistical methods including the probabilistic model, statistical inferences, hypothesis testing, linear regression model, time series, analysis of variance, and so on.

M0518 Accounting (2/2): This course offers an introduction to financial accounting, including a study of financial statements of business entities and the measurement and reporting of assets, liabilities, equity, revenues, expenses, and cash flows. Students will be exposed to the procedures and practices involved in recording and processing economic transactions in an accounting information system.

M0560 Small and Medium Size Enterprise Management (3/0): This course is designed for facilitating each student to develop his/her managerial capabilities in both theoretical and practical aspects. Accordingly, in addition to a mid-term exam, a team term-project integrating industrial analysis and executive interview is also required.

M0747 Strategic Management (3/0): This course teaches students skills on how to deal with complex problems confronting managers in a rapidly changing environment. Topics covered include strategic management processes, corporate level strategic decisions, business level strategic decisions, functional level strategic decisions, and strategy implementation and control.

M0800 Business Ethics (2/0): This course introduces the ethical relationships between business and society, and helps students understand the multi-ethical obligations that businesses have to stakeholders, employees, stockholders, competitors, the wider community, and the environment.

M0853 Electronic Commerce (e-Business & m-Business) (0/3): This course will cover the concepts, tools, and strategies for understanding and exploiting opportunities associated with e-Business (m-Commerce). The focus will be on applications and marketing aspects of business.

M1104 Supply Chain Management (3/0): In this course, students will learn concepts related to the design, evaluation, and performance of supply chain systems developed through an exploration of contemporary practice and research, focusing on current modeling approaches, analytical frameworks, and case studies.

M1856 Market Survey and Forecasting (3/0): The purpose of this course is to nurture students’ basic understanding of market surveys and to develop students’ abilities in decision making and data analysis.

M1859 Seminar on Technology and Service Management (0/2): This seminar integrates theories with practical skills. In this subject, we hope to help senior students gain an awareness of the latest knowledge and practices in business through speeches delivered by managers in different industries to provide students with preparation for their future careers.

M1868 Cost Analysis and Management (0/3): This course intends to enhance students’ ability to understand and analyze cost/expense to make related managerial decisions.

M1930 Human Resource Training & Development (0/2): It’s important for manager to learn the training and development knowledge. The students should realize both theory and practice of training and development management operational capability.

M1931 Seminar in Management Information (0/2) This course will explore information management related issues in the form of special discussions, including information management strategies, information systems, enterprise resource planning systems, database management, customer relationship management systems, supply chain management systems, business intelligence systems and information security and so on. In addition to reviewing information management theory, students will also be allowed to develop information management-related knowledge and apply information technology capabilities through special projects.

M2000 Performance Management (2/0): This course introduces theories and practices of performance management, including performance management theories, performance management information, performance management tools, and performance management practices.

M2018 Customer Relationship Management (2/0): Customer relationship management is an important issue for enterprises nowadays. According to the 80/20 rule, 80% of profit is created by 20% of key persons of firms. Therefore, retaining significant customers is extremely crucial for companies. This course aims to investigate management and technology concepts. Meanwhile, several cases will be used to link related theories. The goal of this course is to help students obtain an overall view of CRM.

M2021 Theory and Practice of Life Insurance (0/2): This course introduces types of life insurance, clauses, pricing, underwriting, claims, and marketing and operation. It also helps students not only understand the theory of life insurance, but also its operation.

M2024 Service Science And Management (2/0): Service Science, Management and Engineering (SSME) is an integrated interdisciplinary science, which included many fields－information technology, operation research, business strategy, management science, social and cognition science, and etc. This course will be conducted in workshop format. The learners have to open the mind, design a service project, and think the linkage and balance between business model and placemaking. Micro-entrepreneurship will be a core spirit in this course.

M2205 Asia-Pacific Industrial Competitiveness Analysis (3/0): This course includes economic and trade issues covered from the Asia-Pacific region, and a general description of individual countries on an in-depth analysis, and using the easy way to introduce the complicate issues. This course also analyzes the Asia-Pacific regional economic and trade information, furthermore, gathers the latest case of Taiwanese businessman and companies in the Asia-Pacific region, by using text and graphics in conveying the message of the regional economic and trade information to readers, and these cases will deepen student learning.

S0325 Calculus (2/2): This course covers basic concepts of limits, differentiation, integration, integration of functions of one variable, infinite series, functions of several variables, partial derivatives, and multiple integrals.

Courses of Department of Business Administration (English-Taught Program)

B0173 Commercial Law (2/0): This course examines company laws, check laws and related business laws.

M0344 Data Processing (2/2): This course is designed to introduce concepts, software, and applications related to data processing.

Master’s Program

B1036 Consumer Behavior (3/0): The purpose of this course is to introduce consumer behavior theory and practice. Major contents include the following are describing consumer decision process model, understanding what major psychological processes to the marketing program, understanding how consumers make purchasing decisions, and learning how marketers analyze consumer decision making.

B0260 Organizational Behavior (3/0): This subject “Organizational Behavior” (OB) is the study and application of knowledge about how individuals and groups act in organizations. It does this by taking a systematic approach. That is, it interprets people-organization-environment relationships in terms of the whole person, group, organization, and the social system. Its purpose is to build up better relationships and excellent performance to achieve human objectives, organizational objectives, and social objectives.

M0115 Multivariate Analysis (0/2): Be able to understand and explain the importance of Multivariate Statistics Analyses techniques impacting on business management research. Can apply the related statistical software for the analysis on management issues.

M0144 Seminar in Marketing Management (3/0): This course expects students to develop a high threshold for ambiguity—an essential trait for all successful general managers. Students will learn that there are no right or wrong answers to marketing problems; just some that are better than others. Students will learn to approach complex and unstructured marketing problems in a creative and measured way.

M0272 Seminar in Financial Management (3/0): This course includes an introduction to the financial environment, value and risk, capital budgeting, capital structure, and working capital management.

M0747 Strategic Management (0/3): Strategic management is an integrated discipline, and is also a major course for MBA students. This course emphasizes both top down and micro / macro perspectives; that is, it will analyze the impact of external environments and internal capabilities, which will help the formulation of corporate and business strategies. Some contemporary issues will also be explored such as innovation, M&A, strategic alliance and integration strategies.

M0800 Business Ethics (1/0): The purpose of this course for students aims at learning and understanding the conceptual context of business ethics, social responsibilities and corporate governance. The main contents include morality philosophy, moral cognition development process, occupational spirituality, moral leadership, moral judgment, and moral culture and so on. By all these abundant contents, students are expected to develop the sense of morality, professionally ethical conducts, and the judging criteria in the practical cases judgments.

M0801 Human Resource Management (0/3): This course discusses typical functions in human resource management from a strategic perspective, such as recruitment, selection, performance appraisal, training, rewarding, and so on. Specifically, it explores how these functions integrate with the overall strategy of the firm for the firm to become more competitive.

M0905 Thesis Writing (0/3): This course introduces the fundamental concepts and elements of thesis writing, dissertation and long essays. The course also exposes students to various aspects of research and provides a comprehensive guide to manage research projects. Students are expected to gain knowledge and skills in conducting research and writing research papers.

M1280 Static Application and Data Analysis (2/0): This course introduces the fundamental concepts and application of statistics. The course also exposes students to various aspects of research and provides a comprehensive guide to manage research projects. Students are expected to gain the knowledge and skills in conducting research.

M1356 Study to Services Management (3/0): Service management is a field of study that embraces all service industries. This course examines service management from the perspectives of operations, strategy, and information technology. Course topics includes service quality, service strategy, service development, service location, service encounter, internet service, service supply chain management, and service project management.

M1722 Event Planning and Project Management Practice (0/2) This course introduces the fundamental concepts and elements of event planning and project management. The course also help students understand how to apply management theory to practice.

M1805 Seminar in Operation Management (3/0): This course is designed to develop a substantial understanding of Operations Management for EMBA students. Generally, the purpose of this course is applied and fundamentals of the Operations Management. This is an applied course in which students will obtain experience by solving problems involving real world cases.

M2060 Innovation and Entrepreneurship Management (0/2): The purpose of the course is to introduce the concept of innovation and entrepreneurship via literature, interactive discussion and business visiting to inspire students’ concern for innovation and entrepreneurship and enhance students’ ability to start a new business with innovation.

M2565 Brand Management and Digital Marketing (0/3): This course deals with brands, why they are important, what they represent to consumers, what firms should do to manage them properly, and how to create and nurturing a strong brand over time. Attendances will learn a comprehensive and up-to-date treatment of the subjects of brands－ the design and implementation of marketing programs and activities to build, measure, and manage brand equity. The subject also uses digital marketing solution to help brand to attract clients worldwide.

T0081 Research Methodology (3/0): This course introduces the fundamental concepts and elements of research methodology. The course also exposes students to various aspects of research and provides a comprehensive guide to manage research projects. Students are expected to gain the knowledge and skills in conducting research.

EMBA Master’s Program

B0136 Consumer Behavior (0/3): The purpose of this course is to introduce consumer behavior theory and practice. Major contents include the following: describing consumer decision process model, understanding the major psychological processes of the marketing program, understanding how consumers make purchasing decisions, and learning how marketers analyze consumer decision making.

B1707 Service Marketing Management (3/0): This course will explore the framework of service marketing-mix (7P), which is used as the main framework to think logically and learn rationally in this course. Besides the traditional marketing theories, this course will introduce some advanced service marketing concepts. To reinforce the effective application of related theories, besides the lecture of related theories, this course will also emphasize the presentation, analysis, comment, and discussion for some practical cases.

M0375 Management Psychology (0/3): This subject “Management Psychology” is the study and application of knowledge about how individuals and groups act in organizations and commerce environment. It does this by taking a systematic approach. That is, it interprets people-organization-environment relationships in terms of the whole person, group, organization, and the industry system. Its purpose is to build up effective individual, better relationships and excellent performance by achieving human objectives, organizational objectives, and social objectives.

M0610 Seminar in Strategic Management (0/3): Based on 30-years of corporate working experiences, the instructor will guide students and lead discussions for many case studies from the “Strategic Management” perspectives.

M0800 Business Ethics (3/0): The purpose of this course for students aims at learning and understanding the conceptual context of business ethics, social responsibilities and corporate governance. The main contents include morality philosophy, moral cognition development process, occupational spirituality, moral leadership, moral judgment, and moral culture and so on. By all these abundant contents, students are expected to develop the sense of morality, professionally ethical conducts, and the judging criteria in the practical cases judgments.

M0905 Writing Research Paper (0/3): This course introduces the fundamental concepts and elements of writing thesis, dissertation and long essays. The course also exposes students to various aspects of research and provides a comprehensive guide to manage research projects. Students are expected to gain the knowledge and skills in conducting research and writing research papers.

M0990 Information Management Seminar (3/0): Understanding how to create the competitive advantages through information technology, and sharing the practices and experiences with each other via community platform (such as Facebook).

M1366 Study of Service Management (3/0): This subject “Study of Service Management” is the study and application of knowledge about how to manage in the service industry and service system. We hope to increase the ability of EMBA students for reading papers and analyzing concepts. We do this by taking a systematic approach with case study, business visiting and agenda speech to make the integration of learning and application.

M1611 Special Topics on Management (3/0): The contents of this course are mainly based on the management function–planning, organizing, motivating, leading and controlling. This course may be regarded as the most important basic course, which not only can test the usefulness and value for the experienced students (particularly for the students who do not have a business and management background), but be used as the common management and thinking logic in the class. Multiple methods will be used in this course including lecture, presentation, discussion, and written report.

M1722 Event Planning and Project Managment Practice (3/0) This course introduces the fundamental concepts and elements of event planning and project management. The course also help students understand how to apply management theory to practice.

M2074 Leadership and Teamwork (3/0): The current course introduces the theories and practices of leadership and team building to help students apply what they learned from the course for work or future studies.

M2377 Seminar in Investment Management (0/3): As a result of the economical fast development, the national income also largely increases along with it, the traditional deposit idea is substituted for gradually by the investment activity, the national manages finances the investment already luxuriantly is an atmosphere, then stimulates schoolmate to invest interest of the managing finances.

M2563 Marketing Management and Digital Marketing (3/0): Marketing-oriented thinking is a necessity in today’s competitive world. This course is aim to enhance students’ knowledge about how to carefully analyze needs, identify opportunities, and create value-laden offers for target customer groups that competitors can’t match.

M2705 Seminar on Sustainable Operations and digital innovation (3/0) This course introduces the fundamental concepts of sustainable operation management, and how to use smart technology to innovate or improve operation models. Furthermore, the course will arrange activities such as case studies, agenda speeches, and business visits to enable EMBA students to understand the development and trends of smart operations in various industries.

T0081 Research Methodology (0/3): This course introduces the fundamental concepts and elements of research methodology. The course also exposes students to various aspects of research and provides a comprehensive guide to manage research projects. Students are expected to gain the knowledge and skills in conducting research.